The gap in your P&L is the gap in your customer journey.
Directive Consulting Group finds where your operation loses money and loses customers, then builds the standards, training and leaders that close the gap.
Led by veterans and operators. Over 20 venues opened and counting, thousands trained, and countless leaders developed into high performing operators.
Walk it the way your customer does.
Every business has a path a customer walks. Somewhere on it, money and trust leak out. Most owners see the result on the P&L. Few have walked the path.
An example walk. Yours will look different, and finding where is the work.
They find you
A search, a referral, a drive by. Your name and your promise land before you do.
They arrive
The first look at the space, the sign, the phone, the website.
They are greeted
Or they are not.
Where it leaks. Nobody acknowledges them in the first minute.
Shows up as. A smaller sale, and a customer who does not return.They order
The team knows what it sells, or guesses.
They are served
What you promised meets what the shift delivers.
Where it leaks. The standard changes with whoever is working.
Shows up as. Rework, refunds and waste.Your team behind them
Schedules, preparation, inventory, handoffs.
Where it leaks. The schedule is built from habit, not demand.
Shows up as. Labor over target, even in a busy week.They pay
The last moment you control.
Where it leaks. Discounts and adjustments nobody inspects.
Shows up as. Margin that leaves quietly.They come back
Or you pay to win them again.
Where it leaks. Nobody follows up, and nobody owns retention.
Shows up as. Marketing spend to replace customers you already had.
Start with what you are dealing with.
Pick the sentence that sounds like your week. Each one leads to a focused plan.
Built by operators. Led by veterans.
Directive Consulting Group was built on two lessons. The Army taught us to observe, make the call and own the result. Years inside restaurants, from executive chef to director of training and development, taught us that a standard only exists if someone inspects it.
Our team has opened over 20 venues and counting, managed costs in restaurants doing over $10 million a year, trained more than 1,200 people and developed countless leaders into high performing operators. We do not hand you a binder. We work beside your team until the standard holds without us.
Faith shapes how we work: integrity when no one is checking, stewardship of what an owner has built, courage to say the hard thing, and service to the people on your team.
Carl Parsons, Founder. A decorated Army noncommissioned officer, he led soldiers through multiple deployments to the Middle East and earned sniper qualification along with other specialized certifications. He is a husband and a father. He has been to hell and back, in war and in his own life, and he does not pretend otherwise. He made hard mistakes, faced them, and rebuilt through faith and family into a high level leader, first in restaurants and now across industries. He leads the firm, still works with clients directly, and speaks to teams and at events. See carlparsons.net.
Better is a decision.
A short conversation. No pressure and no pitch deck.